Sales/Business Development professionals are individuals who are responsible for generating revenue and driving growth for a business. Their primary role is to identify potential customers and build relationships with them to increase sales and revenue. Sales/business development professionals use a variety of tactics to achieve this, including cold calling, networking, and digital marketing. They also work closely with marketing teams to create targeted campaigns that are designed to attract and engage potential customers. In addition to generating leads and building relationships, sales/business development professionals are also responsible for negotiating deals, closing sales, and ensuring customer satisfaction. By effectively driving sales and revenue growth, sales/business development professionals play a critical role in the success of any business.